Understanding Your Brand: 5 Questions to Ask When Creating a Sonic Identity
by Zuzu Boisson, Senior Project Manager I love asking questions. I’ve found that if you really want to get to…
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Blog Advertising Week: CPGs’ Secret to Sonic Success
From the distinct crunch of Doritos to the smile-inducing sound of SmileDirectClub, it’s no secret that CPG brands are turning their…
Building Worlds: The Immersive Sounds of Gaming
by Mike Stango, Brand Partnerships Manager Ever since I held a Super Nintendo controller for the first time, I’ve been hooked…
Spatial and Made Music Studio Announce Partnership to Create Transformational Soundscapes
Starting with a focus on sonic design for office and corporate settings that merges music and biophilia, the partnership aims…
Building Your Brand’s Sound: 3 Things You’ll Learn
by Elizabeth Kasper VP, Group Account Director, Big Blue Music Group So you’re deciding whether to stop worrying and embrace…
Making Of: TCM’s Joyful New Theme
Creating the Clio Award-winning new sound of Turner Classic Movies meant taking inspiration from film and dance across the decades.…
Measured Success: The Sounds of CPG Brands
From the distinct sound of crunch in Doritos’ most recent ad campaign to the new suite of branded sounds for…
Silent Vibrations: Embracing Sound in Yoga
by Mike Burke, Director of Operations Sound and yoga share a rich and deep history. There’s a growing body of…
No Reservations: Remembering Anthony Bourdain
“Tony saw music and food as inseparable,” Joel Beckerman says, remembering Anthony Bourdain. “A synesthesia of expression. I’ve never worked…
3 Areas Where Marketers Should Not Ignore Sound
Some have said that 2020 was the year of audio for brands. A few fast-movers seized the moment in the…
