Measured Success: The Sounds of CPG Brands
From the distinct sound of crunch in Doritos’ most recent ad campaign to the new suite of branded sounds for…
/
Blog Silent Vibrations: Embracing Sound in Yoga
by Mike Burke, Director of Operations Sound and yoga share a rich and deep history. There’s a growing body of…
No Reservations: Remembering Anthony Bourdain
“Tony saw music and food as inseparable,” Joel Beckerman says, remembering Anthony Bourdain. “A synesthesia of expression. I’ve never worked…
3 Areas Where Marketers Should Not Ignore Sound
Some have said that 2020 was the year of audio for brands. A few fast-movers seized the moment in the…
Making Of: A Sonic Identity for SmileDirectClub
It’s not every day we get to share a peek behind the curtain of our work. We spoke with our…
When a Classically-Trained Musician Met the World of Sonic Branding
by Chihiro Shibayama, Account Executive, West Coast March 9th, 2020 marked the last day of my working musician’s life as I…
How We Made The Transformation From Man Made Music To Made Music Studio
Last month, we (re)-introduced Made Music Studio to the world. Our founder Joel Beckerman, shared with Advertising Week’s AW360 his…
How to Pick Your Sonic Color Palette
by Brian Scherman, VP, Lead Music Producer + Director of Sonic Design User Interface (UI) sounds are the brief device…
Making Of: The Sound of the Virgin Hyperloop
We had our team answer some questions on what it was like to design the sonic identity and passenger experience…
Making Of: How John Legend’s Version of a U2 Classic Came to Life for MLK Tribute
It’s never felt like a more important time to remind the world of Dr. Martin Luther King, Jr.‘s leadership of…
