Making Of: A Sonic Identity for SmileDirectClub
It’s not every day we get to share a peek behind the curtain of our work. We spoke with our…
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Blog When a Classically-Trained Musician Met the World of Sonic Branding
by Chihiro Shibayama, Account Executive, West Coast March 9th, 2020 marked the last day of my working musician’s life as I…
How We Made The Transformation From Man Made Music To Made Music Studio
Last month, we (re)-introduced Made Music Studio to the world. Our founder Joel Beckerman, shared with Advertising Week’s AW360 his…
How to Pick Your Sonic Color Palette
by Brian Scherman, VP, Lead Music Producer + Director of Sonic Design User Interface (UI) sounds are the brief device…
Making Of: The Sound of the Virgin Hyperloop
We had our team answer some questions on what it was like to design the sonic identity and passenger experience…
Making Of: How John Legend’s Version of a U2 Classic Came to Life for MLK Tribute
It’s never felt like a more important time to remind the world of Dr. Martin Luther King, Jr.‘s leadership of…
NYCxDESIGN’s The Mic feat. MMS’s Brian Scherman
Back in October 2020, we had the great honor of sending Made Music Studio‘s VP, Lead Music Producer and Director…
Building Brand Love: Three Things to Consider
by Kristen Lueck, VP Director of Business Development and Partnerships More than ever, companies that have established themselves visually, verbally…
Born from Entertainment: Brand Storytelling at Its Core
by Mike Stango, Brand Partnerships Manager Alfred Hitchcock’s Psycho. One of the most acclaimed films of the 20th century. Even…
You Are Here: The Power of Sound in Designed Spaces
by Alex Coutts, SVP, Head of Experience Live music was always the reason I wanted to move to New York…
