Audio Equilibrium: Finding Natural Balance in Our Soundscapes by Danielle Venne, ECD, Music Production Before we dive in, I invite you to pause for a minute. Listen to…
Sonic Branding: 5 Questions to Ask During the Creative Process by Zuzu Boisson, Senior Project Manager I love asking questions. I’ve found that if you really want to get to…
Advertising Week: Why PepsiCo Needed Sonic Branding From the distinct crunch of Doritos to the smile-inducing sound of SmileDirectClub, it’s no secret that CPG brands are turning their…
Worldbuilding: Where Gaming Meets Sound Design by Mike Stango, Director, Global Brand Partnerships Ever since I first held a Super Nintendo controller, I’ve been hooked on video…
Spatial and Made Music Studio Announce Partnership to Create Transformational Soundscapes Starting with a focus on sonic design for office and corporate settings that merges music and biophilia, the partnership aims…
3 Things You’ll Learn from the Sonic Branding Process by Elizabeth Kasper VP, Head of Client Services, Made Music Studio So you’re deciding whether to stop worrying and embrace…
Making Of: TCM’s Award-Winning Brand Theme Creating the Clio Award-winning new sound of Turner Classic Movies meant taking inspiration from film and dance across the decades.…
Measured Success: Sonic Branding for CPGs From the distinct sound of a crunch in Doritos’ most recent ad campaign to the new suite of branded sounds…
Silent Vibrations: Embracing Sound in Yoga by Mike Burke, Director of Operations Sound and yoga share a rich and deep history. There’s a growing body of…
No Reservations: Remembering Anthony Bourdain “Tony saw music and food as inseparable,” Joel Beckerman says, remembering Anthony Bourdain. “A synesthesia of expression. I’ve never worked…