Born from Entertainment: Brand Storytelling at Its Core
by Mike Stango, Brand Partnerships Manager Alfred Hitchcock’s Psycho. One of the most acclaimed films of the 20th century. Even…
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Blog You Are Here: The Power of Sound in Designed Spaces
by Alex Coutts, SVP, Head of Experience Live music was always the reason I wanted to move to New York…
The Road Back from Remote: Paving the Path to Richer Brand Experiences
COVID-19 has created change on both a micro and macro level – from how we communicate with each other on…
Emotional Intelligence: The Silver Lining Your Brand Needs Right Now
by John Taite, EVP, Global Brand Partnerships and Development Have you noticed anything different about your LinkedIn feed lately? The usual…
The Process of Sonic Branding: Getting Started
by Kristen Lueck, VP, Director of Business Development and Partnerships As the demand for sonic branding grows, so do…
New Audio Research: The COVID-19 Effect on Sonic Branding
There have been many articles noting the “sameness” of pandemic underscores in advertising. A recent article from the Wall Street Journal…
The Power of Sound Strategy as We Reopen Economies
Last month, Made Music Studio president, Lauren McGuire had the pleasure of chatting with Peter C. Evans of Platform Strategy…
Sound Data: Sonic Research on Top Car Companies
by Lauren McGuire, President of Made Music Studio Data is sexy… People look to good data to help them…
Sound in the Age of COVID-19
by Amy Crawford We spend a lot of time thinking about using music and sound to tell stories; how…
Shoplifting and Silence at Amazon Go
Amazon Go is here. One of the biggest tech stories of the year, with far reaching news coverage and of…
