You Are Here: The Power of Sonic Branding in Physical Spaces by Alex Coutts, SVP, Head of Experience Live music was always the reason I wanted to move to New York…
The Road Back from Remote: Paving the Path to Richer Brand Experiences COVID-19 has created change on both a micro and macro level – from how we communicate with each other on…
Emotional Intelligence: The Silver Lining Your Brand Needs Right Now by John Taite, EVP, Global Brand Partnerships and Development Have you noticed anything different about your LinkedIn feed lately? The usual…
The Sonic Branding Process: Getting Started As the demand for sonic branding grows, so do the questions around how a global sonic studio like Made Music…
New Audio Research: The COVID-19 Effect on Sonic Branding There have been many articles noting the “sameness” of pandemic underscores in advertising. A recent article from the Wall Street Journal…
The Power of Sonic Branding Strategy as We Reopen Economies Last month, Made Music Studio president, Lauren McGuire had the pleasure of chatting with Peter C. Evans of Platform Strategy…
Sound Data: Sonic Branding Research on Top Car Companies by Lauren McGuire, President of Made Music Studio Data is sexy… People look to good data to help them…
Sonic Branding in the Age of COVID-19 by Amy Crawford We spend a lot of time thinking about using music and sound to tell stories; how…
Shoplifting and Silence at Amazon Go Amazon Go is here. One of the biggest tech stories of the year, with far reaching news coverage and of…
Behind the Scenes with Made Music Studio on The Drum’s New Super Sonic Branding Check out Bennett Bennett on the new sonic identity we created for global media platform The Drum: As The Drum…