New Audio Research: The COVID-19 Effect on Sonic Branding
There have been many articles noting the “sameness” of pandemic underscores in advertising. A recent article from the Wall Street Journal…
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Blog The Power of Sound Strategy as We Reopen Economies
Last month, Made Music Studio president, Lauren McGuire had the pleasure of chatting with Peter C. Evans of Platform Strategy…
Sound Data: Sonic Branding Research on Top Car Companies
by Lauren McGuire, President of Made Music Studio Data is sexy… People look to good data to help them…
Sonic Branding in the Age of COVID-19
by Amy Crawford We spend a lot of time thinking about using music and sound to tell stories; how…
Shoplifting and Silence at Amazon Go
Amazon Go is here. One of the biggest tech stories of the year, with far reaching news coverage and of…
Behind the Scenes with Made Music Studio on The Drum’s New Super Sonic Branding
Check out Bennett Bennett on the new sonic identity we created for global media platform The Drum: As The Drum…
Dine With Design
Work lunches usually connote a spread of mediocre sandwiches or an underwhelming salad. But what if every once in a…
SXSW 2018
This year SXSW showcased a wide range of activations that emphasized the powerful role of sound in experiences. Sony Wow…
Sound Branding Agency Founder Has Ear-Catching Ideas for the New York City Subway
Check out Darryn King’s feature for Forbes on Joel Beckerman’s “ear-catching ideas for the New York City subway”: “Frankly, the…
How a Music Design Agency Made Silent Electric Vehicles Sing Through Sonic Branding
Check out Made Music Studio’s Danni Venne speaking on our work with Nissan: Watch “How Silent Electric Vehicles Get Their…
