Made Music Studio brings data, innovation and effectiveness to the forefront of our sonic branding.
Ensure your sonic assets deliver the KPIs you need with our proprietary audio research capability, SonicPulse®.
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Our Award-Winning Methodology
Through the combined expertise of Made Music Studio and Sentient Decision Science, we’ve developed the most advanced sonic testing solution in market. SonicPulse® quantifies the impact of music & sound on the conscious and nonconscious mind, delivering scientific results on the performance of your sonic assets.
Utilizing Sentient’s patented implicit testing technology Sentient Prime®, our comprehensive research approach was the winner of the EXPLOR Award for research innovation.
/ Trusted By the World's Biggest Brands
/ How It Works
With over 10 years of scientific validation, SonicPulse® identifies which sonic assets are memorable, differentiate your brand, drive KPIs and improve consumer demand.
This automated behavioral science technology continuously updates a predictive AI database, providing unparalleled insight into audio’s emotional & subconscious drivers of behavior.
We hold the Largest Implicit Sonic Database, with studies conducted in:
140+ Countries
40+ Languages
We test a variety of assets in your sonic toolkit, from audio logos to voiceovers, and give you quantifiable results in three distinct areas:
Brand Preference
We determine how well your sonic assets evoke positive emotional appeal and lift preference for your brand against your competitors.
Brand Differentiation
We analyze sonic assets by the degree to which they support your Brand Attributes, providing insight on Brand Fit and why sonic assets are effective or ineffective.
Memorability
Using an advanced response latency technique, we determine the depth of memory encoding to uncover how quickly and accurately your sonic assets are recognized.
