Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Pillsbury Shortlisted x3 at the Transform Awards North America, Including Best Audio Brand
Pillsbury’s sonic identity, created by Made Music Studio, has been shortlisted for Best Audio Brand at the Transform Awards North America 2025.
DesignRush: Zocdoc and Made Music Studio Talk Sonic Branding Strategy
Sonic Branding is now an essential part of a brand toolkit. Zocdoc and Made Music Studio share the strategy behind sonic branding with DesignRush.
From Intern to ECD: 5 Tips for Turning a Summer Internship Into a Career
Made Music Studio’s current executives and former interns share their experiences, lessons learned and advice for interns looking to make an impact.
Pass the Aux: Choosing the Right Song in Advertising
Marketers’ choice of music can make or break an ad. Our sonic branding experts break down the options, from music licensing to original songs.
Q&A: Sound Insights with Oxford Road’s Stew Redwine and Made Music Studio’s Mike Stango
We caught up with Oxford Road’s Stew Redwine to discuss how sonic branding is driving effectiveness in The Age of Audio.
Ad Age: Hear Perdue’s First Sonic Logo
Made Music Studio, Perdue and Colle McVoy joined Ad Age to share how this Americana-inspired sonic logo came to life.
Totino’s Pizza Rolls Makes Its Super Bowl Debut
General Mills made Big Game time epic with Totino’s first-ever Super Bowl spot featuring comedians Tim Robinson & Sam Richardson.
Clio Music 2025: Sonic Branding Award Wins for Burger King® and General Mills
Made Music Studio has been recognized by the Clio Music Awards 2025 with two wins for Sonic Branding.
Playlist: Foodie Songs for Your Holiday Feast
We cooked up a playlist of songs that celebrate what we love most about the holidays: food shared with family and friends.
Immersive Sound Design: 5 Locations Where Audio Can Make an Impact
When it comes to physical spaces, brands are using immersive sound design to create emotionally resonant experiences for audiences.
In the Ear of the Beholder: How Beauty Brands Are Winning With Music Strategies
Modern beauty brands are turning to the power of sound and music to supercharge their emotional impact on TikTok and beyond.
Continuum™ SoundMatch: Leveling Up Your Sonic Branding Strategy with Our AI-Powered Music Search Tool
Through the power of AI, Continuum™ SoundMatch makes music search easier for marketers looking to scale their sonic branding.
Made Music Studio and Sentient Decision Science to Showcase Sonic Branding Research at TMRE 2024
Made Music Studio and Sentient Decision Science join The Marketing Research Event to share how data can support powerful sonic branding.
Made Music Studio Shortlisted x2 for Best Audio Brand at the Transform Awards North America 2024
Made Music Studio has been honored by the Transform Awards in the category of Best Audio Brand for our work with Corona and General Mills.
Scoring the Games: How Music Will Shape the 2024 Summer Olympics
Music always has and always will score the experience of the Olympic Games. Let’s look at a few ways that…
Made Music Studio’s Amy Crawford Elected President of Association of Music Producers East Chapter Board
Made Music Studio’s Amy Crawford elected to lead AMP’s East Chapter Board as the advertising music trade association sets…
Total Retail: Why CPG Brands Are Turning Their Sound On With Audio Branding
In a world of endless snack options, many CPG brands are looking to stand out in the supermarket aisle by investing in sonic branding.
Making Of: Cinnamon Toast Crunch™’s Fun and Flavorful Sonic Identity
Cinnamon Toast Crunch™’s sonic branding is strategically designed to create boost brand recall and inspire Gen Z to be their weird, awesome selves.