Sonic Branding 101: 10 Must-Read Articles to Build Your Knowledge
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Playlist: What’s the Story Now? A Cure for Oasis Withdrawal
Oasis’s 2025 reunion tour took stadiums by storm. If you’re looking to dive into more Britpop artists, we have a playlist just for you.
Music Licensing Explained: A Beginner’s Guide for Brand Marketers
Not sure which music licenses you need for your marketing campaigns? Our beginner guide breaks down the five most popular licenses, why they matter and how to get them.
Sentient Decision Science and Made Music Studio to Spotlight New Sonic Branding Metrics at ESOMAR Congress 2025
Audio research is a must when it comes to creating a powerful sonic identity. Made Music Studio and Sentient Decision Science will take the stage at ESOMAR Congress to share why.
Creative (Re)discovery: The Art of Making Music the Old-Fashioned Way
Even full-time musicians can find it challenging to discover new sounds or ideas. Here’s how Made Music Studio’s Executive Creative Director Danielle Venne rediscovered her creative spark.
How Music Curation Services for Brands Can Save Time and Money
Savvy brands are embracing sonic branding and curating music to reflect their brands. See how music curation services are helping them save time and money.
Ten Years of ‘Sonic Boom’: A Q&A with Made Music Studio Founder Joel Beckerman
We sat down with MMS Founder + CEO Joel Beckerman to reflect on his book ‘The Sonic Boom,’ ten years later.
Made Music Studio’s Joel Beckerman to Share Sonic Branding Insights at the Fast Company Innovation Festival 2025
Made Music Studio’s Joel Beckerman will join 2025’s the Fast Company Innovation Festival to discuss the state of sonic branding.
Pillsbury Shortlisted x3 at the Transform Awards North America, Including Best Audio Brand
Pillsbury’s sonic identity, created by Made Music Studio, has been shortlisted for Best Audio Brand at the Transform Awards North America 2025.
DesignRush: Zocdoc and Made Music Studio Talk Sonic Branding Strategy
Sonic Branding is now an essential part of a brand toolkit. Zocdoc and Made Music Studio share the strategy behind sonic branding with DesignRush.
From Intern to ECD: 5 Tips for Turning a Summer Internship Into a Career
Made Music Studio’s current executives and former interns share their experiences, lessons learned and advice for interns looking to make an impact.
Pass the Aux: Choosing the Right Song in Advertising
Marketers’ choice of music can make or break an ad. Our sonic branding experts break down the options, from music licensing to original songs.
Q&A: Sound Insights with Oxford Road’s Stew Redwine and Made Music Studio’s Mike Stango
We caught up with Oxford Road’s Stew Redwine to discuss how sonic branding is driving effectiveness in The Age of Audio.
Ad Age: Hear Perdue’s First Sonic Logo
Made Music Studio, Perdue and Colle McVoy joined Ad Age to share how this Americana-inspired sonic logo came to life.
Totino’s Pizza Rolls Makes Its Super Bowl Debut
General Mills made Big Game time epic with Totino’s first-ever Super Bowl spot featuring comedians Tim Robinson & Sam Richardson.
Clio Music 2025: Sonic Branding Award Wins for Burger King® and General Mills
Made Music Studio has been recognized by the Clio Music Awards 2025 with two wins for Sonic Branding.
Playlist: Foodie Songs for Your Holiday Feast
We cooked up a playlist of songs that celebrate what we love most about the holidays: food shared with family and friends.
Immersive Sound Design: 5 Locations Where Audio Can Make an Impact
When it comes to physical spaces, brands are using immersive sound design to create emotionally resonant experiences for audiences.
In the Ear of the Beholder: How Beauty Brands Are Winning With Music Strategies
Modern beauty brands are turning to the power of sound and music to supercharge their emotional impact on TikTok and beyond.