Morgan Stanley
Client: Morgan Stanley
Brand: Morgan Stanley Podcasts
Services: Entertainment Packages, Sonic Branding, Original Compositions
Morgan Stanley is a company that cares about helping individuals, families, and businesses achieve their financial goals. On a mission to evolve the Morgan Stanley brand and capture new audiences, they have expanded into audio-first touchpoints such as apps and business podcasts.
Made Music Studio crafted podcast packages for two of their most popular shows, ‘Thoughts on the Market’, and ‘Now What’s Next?’, a big ideas podcast hosted by business journalist Sonari Glinton. Through a combination of branded underscores and UX/UI sounds, the sound of Morgan Stanley’s podcasts builds consistency across touchpoints and aids the brand’s storytelling.