The Weather Channel
Client: The Weather Channel
Services: UX/UI Sounds, Entertainment Packages, Sonic Branding
The Weather Channel is America’s #1 resource for up-to-date weather information, forecasts, and alerts. With over 100 million downloads, their mobile app helps users track updates in real-time, keeping them one step ahead as conditions change throughout the day.
Made Music Studio was brought onboard to create an intuitive app experience that evokes the emotional power of weather for a new audience, and provides a sonic red thread across touchpoints.
The sonic ecosystem includes a theme for the overarching Weather Channel brand, as well as UX/UI sounds to signify several types of alerts, including: Wake Up, Severe Weather, Breaking Now and Weather Center Live.