Allegheny Health Network

In 2022, Allegheny Health Network identified the need for a strategically crafted sonic identity to futureproof their brand, and further link their brand with caring, compassionate, and expert care. AHN needed to create a flexible sonic identity system that could not only boost brand attribution, but also could be used across audio-first brand touchpoints in an evolving healthcare landscape that includes telehealth, mobile apps and digital environments.

Made Music Studio created a sonic identity that embodies the AHN manifesto — “We See You” — through sound, living at the intersection of caring for the individual and improving the outcome. Combining organic instrumentation with soulful, modern-day production, the AHN brand is built for longevity across the entire brand experience.

Whenever and wherever the AHN sonic identity is used, it’s an instant reminder for patients, doctors, employees and customers of who they are and what they stand for.