Barbie
Client: Mattel
Brand: Barbie
Services: Sonic Branding, Artist Partnerships
Made Music Studio partner with Barbie to create a sonic platform comprised of a sonic logo and brand theme, “Anything is Possible.” The song is playful, feminine and iconic, serving as an empowering singalong for girls striving to live their dream life.
The rollout included an artist partnership with Fifth Harmony, whose music video for “Anything is Possible” has garnered over 5 million plays on YouTube. The Barbie brand followed by integrating the sonic assets throughout their marketing platform, from products to animated shows.