Invisalign

Invisalign was looking for a sonic identity that could express their “Transforming Smiles, Changing Lives” brand promise. They partnered with Made Music Studio to create a sonic brand that could bring a Fresh and Modern feel to their growing audience, and would increase Brand Attribution in the US market.

The result is an uplifting sonic expression that feels modern, optimistic and inspiring for every audience. The sonic logo has been integrated into every customer touchpoint, and is outperforming 93% of all sonic logos in Emotional Appeal according to research by Sentient Decision Science.