Nature Valley
Client: General Mills
Brand: Nature Valley
Services: Sonic Branding, Original Compositions
In a world of growing audio-first touchpoints and competitive snack options, General Mills chose to create their first-ever sonic identity for Nature Valley.
Consumers love Nature Valley granola bars for their delicious taste and texture, and for how they fuel outdoor adventures. Our sonic identity solution, “The Call of the Crunch,” was influenced by just those things — a melodic whistle that inspires audiences to get outside and connect with nature, punctuated by the iconic crunch that only Nature Valley can offer.
Creative Team:
Joel Beckerman – Founder + Executive Music Producer
Danielle Venne – Executive Music Producer
Lucas Murray – Music Co-Producer
Jackson Shelton – Composer + Music Co-Producer
Dennis Wall – Audio/Mix Engineer