Panera Bread
Client: Panera Bread
Services: Sonic Branding, SonicPulse® Research
When Panera Bread came to us to create their first-ever sonic identity, we knew we needed to reflect two key elements through music and sound: their commitment to fresh ingredients, and the emotional experience of enjoying really great food.
The final sonic logo captures the entire customer journey of visiting one of Panera’s bakery-cafes. We combined two distinct musical components — bright horns to express the feeling of anticipation, and a choral “oooh” that captures the joy of taking that first delicious bite.
Creative Team:
Lucas Murray – Executive Music Producer
Mickey Alexander – Music Co-Producer
Alex Siesse – Composer + Music Co-Producer
Nic Hard – Mix Engineer
Stephanie Hunt – Group Account Director
Joel Beckerman – Founder + Executive Music Producer