Polaris

Over the course of its 67 year lifespan, Polaris has grown from a scrappy mechanical shop in Roseau, Minnesota, to a global leader in powersports with more than 30 different brands. The defining spirit of all of these brands (whether they exist on-road, off-road, in snow, or in water) is summed up in their brand tagline: “Think Outside.” To more viscerally unite all of these brands, Polaris worked with Made Music Studio to create a sonic identity that would instantly conjure the Polaris name and put riders in the driver’s seat.

Made Music Studio re-shaped, processed, and designed the sound of Polaris engines so they could seamlessly fit into a fluid and exciting piece of music. The Polaris brand theme and sonic logo captured an emotional journey of sitting in your favorite Polaris vehicle, that of excitement, empowerment, joy, and discovery. Their flexible sonic identity system will expand with the brand as they continue to innovate and invent new categories for those who “Think Outside.”