Snapdragon

Snapdragon chips power many of the devices that make our everyday extraordinary. As the leading processor for Samsung, MetaQuest, and Motorola products, they help consumers create experiences that move them. As part of the brand’s transformation into a B2B brand, Qualcomm partnered with Made Music Studio to create a sonic identity system for Snapdragon that accomplishes two goals: evokes the richness that Snapdragon brings to consumers’ lives, and scales their growing ecosystem of digital advertising, OEMs, sponsorships and more.

A unique and flexible audio signature that could only be for Snapdragon, “Snapbeat” it’s composed of snaps and heartbeats, symbolizing Snapdragon as the global heartbeat of smart devices. They’re sounds that immediately conjure emotional associations, and can be hummed, drummed, or recreated by fans themselves.

Quantifiably proven across global markets, the sonic identity boosts KPIs including brand recall and emotional appeal. Snapbeat also captures the Joyful and Driven personality of the Snapdragon brand wherever it’s heard. And to add extra rigor to our process, we gathered input from some of the brand’s biggest fans — Snapdragon Insiders — to ensure the new audio signature would resonate with fans across the globe.