Turner Classic Movies

As a network where classic film serves as a catalyst for cultural conversation, TCM was looking to refresh their look, sound and feel to reinforce their position as a leader in film, from curation to context. Musically, they needed to attract younger audiences without alienating current fans.

Made Music Studio took inspiration from dance across the decades, from Fred Astaire to TikTok, and with movement and joy flowing through every note. We created a sonic identity for the refreshed brand flexible enough to stretch across TCM’s properties and touchpoints.

It’s the new sound of a classic, reimagined for modern ears.