Turner Classic Movies
Client: Turner Classic Movies
Services: Sonic Branding, Entertainment Packages, Original Compositions
Creative Agency: Sibling Rivalry
As a network where classic film serves as a catalyst for cultural conversation, TCM was looking to refresh their look, sound and feel to reinforce their position as a leader in film, from curation to context. Musically, they needed to attract younger audiences without alienating current fans.
Made Music Studio took inspiration from dance across the decades, from Fred Astaire to TikTok, and with movement and joy flowing through every note. We created a sonic identity for the refreshed brand flexible enough to stretch across TCM’s properties and touchpoints.
It’s the new sound of a classic, reimagined for modern ears.
Creative Team:
Joel Beckerman – Founder + Executive Music Producer
Amy Crawford – Executive Music Producer
Mickey Alexander – Music Co-Producer
Evan Marien – Composer + Music Co-Producer
Bryan Natalio – Sound Design + Drum Programming
Caleb Teicher – Tap Dance
Jim Hynes – Orchestra Contractor
Dennis Wall – Audio/Mix Engineer
Zuzu Boisson – Project Manager