Tim Hortons

Tim Hortons is part of the fabric of Canada. A brand built on togetherness and a trusted companion for early mornings, after-school treats, and hockey games, Tim Hortons has had a place in Canadians’ hearts for 60 years. They needed a timeless and flexible musical expression that could bring the spirit of nostalgia to modern audiences, a friendly invitation to create memorable moments for years to come.

RBI partnered with Made Music Studio to create a theme that celebrates Tim Hortons’ rich heritage and welcomes new audiences to the fore.

Inspired by the concept of “Modern Nostalgia,” we sampled the much-loved Tim Hortons jingle from years past, and incorporated it into a track fit for modern audiences. It’s a musical expression that’s at once familiar and fresh, and designed to span Tim Horton’s entire brand ecosystem. Every genre variation, no matter the tone or style or artist who’s singing it, builds recall and familiarity with a brand that’s always been a part of Canadians’ lives.