Wayfair

In 2014, Wayfair launched their iconic jingle as part of a musical campaign. Audiences became familiar with the “Wayfair…you’ve got just what I need!” that appeared at the end of all brand creative.

Ten years later, Wayfair looked to evolve their brand world for modern audiences. As part of this refresh, they partnered with Made Music Studio to modernize the existing sound of Wayfair, while building on its distinctiveness and memorability.

We aimed to reflect the heritage, warmth and optimism reflected by their new platform: that all are welcome in the “Wayborhood,” no matter the style, space or budget. “Wayfair… Every style. Every home.”  is Modern, Tight and Memorable, and builds brand love and recall at every consumer touchpoint.

The new jingle launched in a star-studded spot during the 2024 Oscars broadcast. Wherever it’s heard, the jingle reminds audiences that Wayfair is here for every home project, from inspiration to installation.