Yoplait

Yoplait came to Made Music Studio wanting to give busy families a reason to choose them in an already crowded market. To Yoplait, it’s not just about tossing a yogurt in the shopping cart, it’s about raising happy and active kids. We were tasked with creating work that was celebratory, informative and just plain fun. The work had to cross cultures, as well. The project included crafting both an English and Spanish translation of the sonic asset.

We landed on a creative solution that elevates the fun factor through rhyming and repetition: “I Play, You Play, We Play, Yoplait.” The final track is a bonafide earworm, and anthem that encourages families to get up and move.

Yoplait’s media plan generated a lot of additional excitement and introduced a celebrity partnership to the mix of key stakeholders. The work marked boosts not only in sales, but also in brand relevance and resonance.