Zocdoc

Zocdoc makes the healthcare experience simpler and more accessible through their digital marketplace. They were looking for new ways to make their brand and mission more resonant with​​ ​patients and providers alike, recognizing sonic branding as a powerful way to boost attribution, consistency and distinctiveness.

In 2024, Zocdoc partnered with Made Music Studio to create a sonic logo that could support their mission ​to give power to the patient. Their first-ever sonic logo, called “The Little Victory,” is a musical expression of momentum, triumph and accomplishment. In the span of two seconds, it captures the emotional core of the brand, instantly bringing a human element to the digital platform. Its bright sound design and ascending melody capture the satisfying “I Did It!” moment that patients feel when using the platform, delivering a memory trigger for the support and optimism Zocdoc brings to the healthcare experience.  

The sonic logo launched as part of Zocdoc’s 2025 national TV advertising campaign, produced in partnership with creative agency 72andSunny. In addition to their sonic logo, Zocdoc has further expanded their sonic system with on-brand music on social media through Made Music Studio’s branded music platform, Continuum.

The sonic identity is a powerful addition to Zocdoc’s brand toolkit, which includes their cheerful yellow color palette, clever voice & tone and expressive “Zee” visual logo. It adds distinction to every brand message at every touchpoint, including linear TV, streaming CTV, podcasts, streaming audio, social media and ​​​more​.