Dear Brands: You're Using Christmas Music All Wrong. Here's How To Fix It.
Check out KC Ifeanyi’s feature in Fast Company, featuring insights and advice from Made Music Studio Founder Joel Beckerman, and a playlist from our team of sonic branding experts:
It’s not about the Christmas music, per se, it’s about the Christmas experience. Does it help enhance that experience or does it distract from that experience? Think about music and sound as part of the entirety of a holiday experience and not just as a layer or an add-on or something that you need to have.
