Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
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We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Made Music Studio’s Amy Crawford Elected President of Association of Music Producers East Chapter Board
Made Music Studio’s Amy Crawford elected to lead AMP’s East Chapter Board as the advertising music trade association sets…
Total Retail: Why CPG Brands Are Turning Their Sound On With Sonic Branding
In a world of endless snack options, many CPG brands are looking to stand out in the supermarket aisle by investing in sonic branding.
Made Music Studio Launches Continuum™, An Enterprise Music Solution for Brands
Made Music Studio today announced the launch of Continuum™, an enterprise music solution for brands…
Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Marketers know by now that sonic branding is a must-have for any complete brand ecosystem. We are living in an…
Made Music Studio Ranks No. 43 on Fast Company’s List of 100 Best Workplaces for Innovators
Fast Company announced its fourth annual Best Workplaces for Innovators list, honoring organizations…
Spatial and Made Music Studio Announce Partnership to Create Transformational Soundscapes
Starting with a focus on sonic design for office and corporate settings that merges music and biophilia, the partnership aims…
How We Made The Transformation From Man Made Music To Made Music Studio
Last month, we (re)-introduced Made Music Studio to the world. Our founder Joel Beckerman, shared with Advertising Week’s AW360 his…
Behind the Scenes with Made Music Studio on The Drum's New Super Sonic Branding
Check out Bennett Bennett on the new sonic identity we created for global media platform The Drum: As The Drum…
Sonic Branding Agency Founder Has Ear-Catching Ideas for the New York City Subway
Check out Darryn King’s feature for Forbes on Joel Beckerman’s “ear-catching ideas for the New York City subway”: “Frankly, the…
How a Sonic Branding Agency Made Nissan's Electric Vehicles Sing
Check out Made Music Studio’s Danielle Venne speaking on our work with Nissan: Watch “How Silent Electric Vehicles Get Their…
President, Lauren McGuire, Talks the Importance of Sonic Branding and More
Check out Katie Richards’ article at Adweek, featuring insight from Made Music Studio’s president, Lauren McGuire: “If music creates emotion,…
Joel Beckerman Elected as New Writer Member to ASCAP Board of Directors
A million congratulations to Joel Beckerman for being elected as a new writer member to ASCAP’s Board of Directors. “ASCAP…
This Composer and Studio Founder Believes in Sonic Branding
Check out Kristina Monllos’ feature on Joel Beckerman for Adweek. Here’s an excerpt: Take the indoor theme park experiences that…
Is Sound Design The Next Frontier For Sonic Branding?
Will Burns interviewed Joel Beckerman for Forbes about sonic branding. Check out an excerpt below: The musical truth is that…
Mix's Cover Story on Sonic Branding Agency, Made Music Studio
Check out the comprehensive biography of our studio, Mix Magazine’s cover feature this month. Though Beckerman had already been growing…
Sonic Branding Agency Tackles the Sound of EVs
Made Music Studio partnered with ustwo to brainstorm what electric vehicles of the future might sound like. Thanks to Wired…
Music Design Agency Reimagines HBO's Feature Presentation Open
Check out PromaxBDA Brief’s feature about Imaginary Forces’ reimagining of HBO’s Feature Presentation open, featuring music from us at Made…
Dear Brands: You're Using Christmas Music All Wrong. Here's How To Fix It.
Check out KC Ifeanyi’s feature at Fast Company, featuring insight and advice from Joel Beckerman, and a playlist from us…