Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Sonic Journeys: 3D For Your Ears
We receive sound at such a deep subliminal level, often we don’t realize that in the real world it is…
Infographic: 30% Is What You Say, 70% Is How You Say It
Humans react faster to sound than any other stimulus. It affects how we perceive the people and world around us…
Instantly Recognizable Movie Sounds
Just as brands use sound to make an impression, the biggest movie studios in Hollywood have carefully crafted sounds that…
New Leaps in Branding and Sound
Brands employ music and sound to tell a story, connect with people on a more profound level, and ultimately, gain…
Infographic: Movie Magic
Sound and music connect deeply and directly to our emotions, a fact harnessed in every song, symphony and sonic moment.…
Guilty Pleasure: A Playlist
Taylor Swift, doe-eyed country songstress turned reigning goddess of pop and token best friend of…
The Sound of Nations: How Anthems Redefine Borders and Unite People
Sound is the glue that holds nations and cultures together, especially newly formed, recently united or divided nations or cultures.…
Rest, Relax, Restart
I want to offer a simple Public Service Announcement about keeping your technology working for you: Restart your computer. Right…
What I Learned from James Horner
Like so many others, I was shocked and terribly saddened by the untimely, recent passing of James Horner, a consummate…
Joel's 3 Most Anticipated Talks at PromaxBDA The Conference 2015
This June in Los Angeles, PromaxBDA will once again present “The Conference” – a unique gathering of industry professionals to…
The 9 Most Anticipated Panels at PromaxBDA The Conference 2015
This June in Los Angeles, PromaxBDA will once again present “The Conference” – a unique gathering of industry professionals to…
Shhh, Did You Feel That? The Power of Silence in Our Experiences.
Silence. The audio version of a deep breath. That perfect space between sounds where, even if for just a moment,…
How Cochlear Implants Helped a Little Girl and Changed a Family
How can sound transform a life? For one little girl, it changed everything. Meet Rose Carney, a beautiful, six-year-old Brooklynite…
Made Music Studio’s Sonic Branding and Experience Guide
Made Music Studio’s sound may resonate globally but sometimes it seems we are speaking a language entirely our own. Below…
Perception, Reality and the Mental State of Mixing Music
Or: Does the Smell of Popcorn Make My Mix Sound Different? I was sitting in the control room a couple…
Exploring the Roots and Evolution of American Country Music - The Carter Family: Innovators or Aggregators?
I’d like to explore the idea that musical styles evolve and adapt in response to their surroundings. Economics, new technologies, and social factors change the…
4 Innovative Projects That Tell Stories Smarter - Split Seconds
Charlie Phillips, Head of Documentaries at The Guardian, recently questioned the future of information dissemination. When readers are no longer…
Marvel's Daredevil on Netflix: When Sound is the Storyteller
(Photo Credit: Netflix) Disclaimer: I live my work-life at a music company surrounded by composers, musicians, and sound designers. I…