Sonic Branding 101: 10 Must-Read Articles to Build Your Knowledge
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Playlist: What’s the Story Now? A Cure for Oasis Withdrawal
Oasis’s 2025 reunion tour took stadiums by storm. If you’re looking to dive into more Britpop artists, we have a playlist just for you.
Music Licensing Explained: A Beginner’s Guide for Brand Marketers
Not sure which music licenses you need for your marketing campaigns? Our beginner guide breaks down the five most popular licenses, why they matter and how to get them.
Creative (Re)discovery: The Art of Making Music the Old-Fashioned Way
Even full-time musicians can find it challenging to discover new sounds or ideas. Here’s how Made Music Studio’s Executive Creative Director Danielle Venne rediscovered her creative spark.
How Music Curation Services for Brands Can Save Time and Money
Savvy brands are embracing sonic branding and curating music to reflect their brands. See how music curation services are helping them save time and money.
Ten Years of ‘Sonic Boom’: A Q&A with Made Music Studio Founder Joel Beckerman
We sat down with MMS Founder + CEO Joel Beckerman to reflect on his book ‘The Sonic Boom,’ ten years later.
From Intern to ECD: 5 Tips for Turning a Summer Internship Into a Career
Made Music Studio’s current executives and former interns share their experiences, lessons learned and advice for interns looking to make an impact.
Q&A: Sound Insights with Oxford Road’s Stew Redwine and Made Music Studio’s Mike Stango
We caught up with Oxford Road’s Stew Redwine to discuss how sonic branding is driving effectiveness in The Age of Audio.
Playlist: Foodie Songs for Your Holiday Feast
We cooked up a playlist of songs that celebrate what we love most about the holidays: food shared with family and friends.
Continuum™ SoundMatch: Leveling Up Your Sonic Branding Strategy with Our AI-Powered Music Search Tool
Through the power of AI, Continuum™ SoundMatch makes music search easier for marketers looking to scale their sonic branding.
Sonic Branding 101: 10 Must-Read Articles to Build Your Knowledge
Marketers know by now that sonic branding is a must-have for any complete brand ecosystem. We are living in an…
Playlist: Celebrating the 50th Anniversary of Hip Hop
It’s been a few years since hip hop surpassed rock as the most popular genre in the US. It’s easy…
Cut the Noise: "But What Will the Clients Say?"
Though it’s easy to assume so, we didn’t join the 4-day week to get more time off.…
Cut the Noise: Mindfulness and the 4-Day Week
Stress is bad for creativity. If we can give people back a day, does it make a…
Cut the Noise: Our 4-Day Week Journey
Putting Parkinson’s Law to the Test Parkinson’s Law simply states that: Work expands to fill the time…
Playlist: Picking Our Favorite Movie Love Songs
With heart-shaped cookies in grocery stores and rom-coms queued up on Netflix, it can only mean one thing: Valentine’s Day…
Holidays on TCM: Spreading the Joy
It’s the time of year when we’d usually share a note of happy wishes, a review of the year’s successes,…
Q&A: In the Studio With Artist & Musician Ken Butler
Through the years, Made Music Studio has had the honor of collaborating with artists of all levels, from John Williams…
Silent Vibrations: Embracing Sound in Yoga
Sound and yoga share a rich and deep history. There’s a growing body of…