Cadence Bank
Client: Cadence Bank
Services: Sonic Branding
Agency: Tenet Partners
For Cadence Bank’s sonic identity, we needed to not only tell the story of two great companies coming together, merging two rich histories into one bright future, but to do so in a multi-sensorial, 360-degree way that would connect with Cadence customers and teammates on an emotional level.
We created a sense of partnership and human connection through call and response music techniques and down-to-earth instrumentation. Repetition and organic elements like samples from nature form the new sonic logo ear-worm.
Creative Team:
Amy Crawford – Executive Music Producer
Brian Scherman – Executive Music Producer
Lucas Murray – Music Co-Producer
Casey Trela – Music Co-Producer
Jackson Shelton – Composer + Music Co-Producer
Stephanie Hunt – Group Account Director
Justine Ryan – SVP, Managing Director
Chihiro Shibayama – Account Executive
Ben Arons – Mix Engineer
Joel Beckerman – Founder + Executive Music Producer
Lauren McGuire – President