Cinnamon Toast Crunch™

Cinnamon Toast Crunch™ was already known for their iconic cinnamon swirls, absurd Cinnamojis, and delicious Cinnadust, but they needed a sonic expression to bring their brand world together and resonate with multicultural teens of the TikTok era. Their sonic identity had to be disruptive, exhilarating and ear-poppingly playful to cut through the clutter.

General Mills turned to Gen Z experts Made Music Studio once again, after their successful sonic identities for Nature Valley, Totino’s Pizza Rolls, and the Fruit Snacks portfolio.

Launched in September 2023, Cinnamon Toast Crunch™’s bold new sonic identity is a fun-filled explosion of musical flavor. Complete with a “Cinnadust!” airhorn shout, the sonic logo is strategically designed to create instant brand recognition, disrupt culture, and inspire teens to be their weird, awesome selves. It’s like an ownable audio photobomb that ignites an instant CTC craving no matter when or where you hear it – the more absurd the situation the better.