CMT

CMT is the authority on country music and lifestyle offering a unique mix of programming including original series, beloved sitcoms, music events and specials. They brought in Made Music Studio to create a refreshing sonic identity that unifies the vast brand portfolio, authentically resonates with their dedicated viewers and remains true to the network’s country music origins.

Acoustic guitar is the brand theme’s backbone, paying tribute to CMT’s heritage while bringing in modern musical techniques. Our award-winning creative team also curated over 100 tracks to inspire a musical palette for their CMT’s wide breadth of show categories, setting the stage for the brand’s natural evolution. It’s a modern sound, with country DNA.