Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Immersive Sound Design: 5 Locations Where Audio Can Make an Impact
When it comes to physical spaces, brands are using immersive sound design to create emotionally resonant experiences for audiences.
In the Ear of the Beholder: How Beauty Brands Are Winning With Music Strategies
Modern beauty brands are turning to the power of sound and music to supercharge their emotional impact on TikTok and beyond.
Scoring the Games: How Music Will Shape the 2024 Summer Olympics
Music always has and always will score the experience of the Olympic Games. Let’s look at a few ways that…
Oscars Broadcast: Sonic Branding or Sonic Trash?
In the glamorous cacophony of the 2024 Oscars, amid the shimmering gowns and…
The Power of Sonic Branding for QSRs: Strategy, Community, and the Customer Journey
In today’s fast-paced digital landscape, quick-service restaurants (QSRs) are always seeking innovative ways to engage their customers and foster lasting…
Sonic Branding for Healthcare: 3 Ways to Create Emotional Connections
The healthcare industry is in a constant state of change, from consolidation of practices to new…
Engage Your Senses: 3 Ways to Define Your Sonic Identity
Want to bring your brand to life through sonic branding, but are finding…
BrandTok: How to Create a Sonic Branding Strategy for TikTok
Here are some key tactics to keep in mind as you embrace sonic branding on TikTok.
Future Sounds: Sonic Branding for New Technology
Every day, from the moment we wake up, we are immersed in sound.…
Sound Design, Robots, and Web3: The Road to Metashima
Web3 and NFTs first caught my interest in mid-2021. I love…
Audio Equilibrium: Finding Natural Balance in Our Soundscapes
Before we dive in, I invite you to pause for a minute. Listen to…
Sonic Branding: 5 Questions to Ask During the Creative Process
I love asking questions. I’ve found that if you really want to get to…
Advertising Week: Why PepsiCo Needed Sonic Branding
From the distinct crunch of Doritos to the smile-inducing sound of SmileDirectClub, it’s no secret that CPG brands are turning their…
Worldbuilding: Where Gaming Meets Sound Design
Ever since I first held a Super Nintendo controller, I’ve been hooked on video…
3 Things You'll Learn from the Sonic Branding Process
So you’re deciding whether to stop worrying and embrace…
Measured Success: Sonic Branding for CPGs
From the distinct sound of a crunch in Doritos’ most recent ad campaign to the new suite of branded sounds…
3 Areas Where Marketers Should Embrace Sonic Branding
Some have said that 2020 was the year of audio for brands. A few fast-movers seized the moment in the…
How to Pick Your Sonic Branding Color Palette
User Interface (UI) sounds are the brief device sounds you hear when you interact with an app, product, or…