Building Your Sonic Brand

Read Jack Hitt on sonic branding and Joel Beckerman:

 

Fajitas, Beckerman writes, were merely a decent-selling dish that went supernova as a middle-class entree after Chili’s focused its presentation on the loud sizzle of the dish emerging from the kitchen, a sound that figured into all its key advertising. Spend enough time pondering the nuances of sonic branding, and you come to appreciate the pure genius of the letter z in the word Prozac.

 
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My Back Pages: Bob Dylan and the Art of American Storytelling

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Made Music Studio’s Joel Beckerman on Creating Political Soundtracks for CBS News, Hillary and Trump