Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Total Retail: Why CPG Brands Are Turning Their Sound On With Sonic Branding
In a world of endless snack options, many CPG brands are looking to stand out in the supermarket aisle by investing in sonic branding.
Making Of: Cinnamon Toast Crunch™’s Fun and Flavorful Sonic Identity
Cinnamon Toast Crunch™’s sonic branding is strategically designed to create boost brand recall and inspire Gen Z to be their weird, awesome selves.
Made Music Studio Launches Continuum™, An Enterprise Music Solution for Brands
Made Music Studio today announced the launch of Continuum™, an enterprise music solution for brands…
Oscars Broadcast: Sonic Branding or Sonic Trash?
In the glamorous cacophony of the 2024 Oscars, amid the shimmering gowns and…
Clio Music 2024: Sonic Branding Wins for ESPN, General Mills & Corona
We have exciting news to share! For the second awards season in a row, Made Music Studio has been honored…
The Power of Sonic Branding for QSRs: Strategy, Community, and the Customer Journey
In today’s fast-paced digital landscape, quick-service restaurants (QSRs) are always seeking innovative ways to engage their customers and foster lasting…
Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Marketers know by now that sonic branding is a must-have for any complete brand ecosystem. We are living in an…
Sonic Branding for Healthcare: 3 Ways to Create Emotional Connections
The healthcare industry is in a constant state of change, from consolidation of practices to new…
Engage Your Senses: 3 Ways to Define Your Sonic Identity
Want to bring your brand to life through sonic branding, but are finding…
Shortlisted: Design Week Awards 2023
We’re thrilled to share that Made Music Studio has been (double!) shortlisted at the Design Week Awards 2023, in the…
BrandTok: How to Create a Sonic Branding Strategy for TikTok
Sometime in 2019, we were working with a retail brand interested in boosting their…
Holidays on TCM: Spreading the Joy
It’s the time of year when we’d usually share a note of happy wishes, a review of the year’s successes,…
Making Of: Nature Valley's Call of the Crunch
Nature Valley connects audiences with nature, carrying a long history of protecting U.S. National Parks and inspiring consumers to embrace…
Clio Music 2022: Spotlight on the Award-Winning Work
We’re thrilled to announce that Made Music Studio was recently honored with three wins at the Clio Awards: awards for…
Sonic Branding: 5 Questions to Ask During the Creative Process
I love asking questions. I’ve found that if you really want to get to…
3 Things You'll Learn from the Sonic Branding Process
So you’re deciding whether to stop worrying and embrace…
Making Of: TCM’s Award-Winning Brand Theme
Creating the Clio Award-winning new sound of Turner Classic Movies meant taking inspiration from film and dance across the decades.…
Measured Success: Sonic Branding for CPGs
From the distinct sound of a crunch in Doritos’ most recent ad campaign to the new suite of branded sounds…