Building Your Sonic Brand

Read Jack Hitt on sonic branding and Joel Beckerman:

Fajitas, Beckerman writes, were merely a decent-selling dish that went supernova as a middle-class entree after Chili’s focused its presentation on the loud sizzle of the dish emerging from the kitchen, a sound that figured into all its key advertising. Spend enough time pondering the nuances of sonic branding, and you come to appreciate the pure genius of the letter z in the word Prozac.

Read more at The California Sunday Magazine

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