CBS Taps 30-Piece Orchestra for New Sound for ‘CBS Evening News’
Check out Brian Steinberg on our work for CBS Evening News:
The venerable newscast this evening will debut a new musical theme and new graphics elements, part of an effort to lend the show a new look as it continues to emphasize enterprise reporting and investigative journalism and distinguish itself from rivals on NBC and ABC. In recent weeks, the show has tinkered with the backdrops and camera angles it uses to create views that are more striking. The tweaks coincide with anchor Scott Pelley’s fifth anniversary at the helm of the broadcast.
