Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Scoring the Games: How Music Will Shape the 2024 Summer Olympics
Music always has and always will score the experience of the Olympic Games. Let’s look at a few ways that…
Oscars Broadcast: Sonic Branding or Sonic Trash?
In the glamorous cacophony of the 2024 Oscars, amid the shimmering gowns and…
Clio Music 2024: Sonic Branding Wins for ESPN, General Mills & Corona
We have exciting news to share! For the second awards season in a row, Made Music Studio has been honored…
Shortlisted: Design Week Awards 2023
We’re thrilled to share that Made Music Studio has been (double!) shortlisted at the Design Week Awards 2023, in the…
Holidays on TCM: Spreading the Joy
It’s the time of year when we’d usually share a note of happy wishes, a review of the year’s successes,…
Making Of: TCM’s Award-Winning Brand Theme
Creating the Clio Award-winning new sound of Turner Classic Movies meant taking inspiration from film and dance across the decades.…
No Reservations: Remembering Anthony Bourdain
“Tony saw music and food as inseparable,” Joel Beckerman says, remembering Anthony Bourdain. “A synesthesia of expression. I’ve never worked…
Making Of: How John Legend's Version of a U2 Classic Came to Life for MLK Tribute
It’s never felt like a more important time to remind the world of Dr. Martin Luther King, Jr.‘s leadership of…
Born from Entertainment: Sonic Branding as a Storytelling Tool
Alfred Hitchcock’s Psycho. One of the most acclaimed films of the 20th century.…
Making a Blockbuster Mash-Up: FedExCup Playoffs and Hobbs & Shaw
As part of our longtime partnership with PGA TOUR, Made Music Studio teamed up with composer Tyler Bates to create a…
Music Design Agency Reimagines HBO's Feature Presentation Open
Check out PromaxBDA Brief’s feature about Imaginary Forces’ reimagining of HBO’s Feature Presentation open, featuring music from us at Made…
Made Music Studio’s Joel Beckerman on Creating Political Soundtracks for CBS News, Hillary and Trump
Check out Diane Clehane’s interview with Joel Beckerman: Believe it or not, Joel’s work is just as far reaching and…
The New Look (And Sound) of The CBS Evening News
Check out Mark Joyella on our work for CBS Evening News: The CBS Evening News debuted a refreshed open and…
CBS Evening News Finds a New Tune
Watch the CBS Evening News feature on their new theme music from Made Music Studio and Wayne Sharpe: Read more…
CBS Taps 30-Piece Orchestra for New Sound of ‘CBS Evening News’
Check out Brian Steinberg on our work for CBS Evening News: The venerable newscast this evening will debut a new…
Sonic Scores Big at Super Bowl 50
Some people watch it for the half-time show, some actually care about the score and others are only interested in…
CBS News: Presidential Election Coverage
Made Music Studio was inspired to craft a theme for CBS News’ presidential election coverage that embodied the concept of A…
Change of Tune, Change of Mood
Music plays a subliminal but integral part of the film preview. But you may not realize just how big a…