This Composer and Studio Founder Believes in Sonic Branding

Check out Kristina Monllos’ feature on Joel Beckerman for Adweek. Here’s an excerpt:

Take the indoor theme park experiences that Beckerman scored for Cartoon Network or the sonic brand identity and “soundtrack of ‘safety’” he developed for a global car manufacturer’s new electric vehicle. “The connected world of consumer products we live in … has pushed us into so many exciting new territories,” Beckerman explained. “And sound is the red thread that ties all these experiences together.”

Read more at Adweek

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