Continuum™ SoundMatch: Leveling Up Your Sonic Branding Strategy with Our AI-Powered Music Search Tool
No matter how iconic your sonic logo and brand theme are, there are times when you need more range, more flexibility and more on-brand music for your marketing content.
Modern brands need an entire toolkit of music and sound to span social media, events, advertising and more to reach audiences where they’re at and meet their KPIs.
We’ve heard from clients and agency partners how difficult it is to source and identify on-brand music that is safe to use across brand touchpoints. It’s important for brands to stay culturally relevant — especially with Gen Z — but the use of trending tracks can pose many challenges, including high licensing costs and legal issues. Getting takedown notices for your content is a nightmare, and it’s even worse if your social team uses a popular song that wasn’t cleared with rights holders, as major brands like Chili’s and several NBA teams learned recently.
The good news is when you hear that a colleague or producer is looking for “the ‘Cowboy Carter’ vibe” or something that “sounds like Taylor Swift,” there is an on-brand and safe-to-use solution for your content. Now, through our AI music search feature on Continuum™, music discovery is easier than ever.
Continuum™ delivers where traditional music libraries cannot. They only offer labor intensive searches by keyword, genre or instrument, but who has the time? Continuum speeds up the music selection process, getting you exactly what you want at the click of a button. Speed up production, improve workflows, reduce approval times and stay on trend.
Introducing Continuum™ SoundMatch
Continuum™, Made Music Studio’s all-in-one on-brand music platform for enterprise, is making music discovery easier with a music similarity search tool called Continuum™ SoundMatch. Through the power of AI, this tool enables you to search for music based on the artists and songs your audience loves — from hit songs to obscure B-sides to trending sounds on social media. Search results are pulled from the catalog of music on the Continuum™ platform. All tracks are pre-vetted with a broad blanket license for use, and creatively meet the standards of our team of award-winning sonic branding experts.
Continuum™ SoundMatch is powered by an innovative AI integration that analyzes the audio features of music. It instantly compares the audio features of a trending song, artist or album to every track available in your Continuum™ library. Once the analysis is complete, SoundMatch returns results for tracks that are the most similar to your reference track or artist, all ready for you to explore, listen to and download. If you find a track you love, you can also use SoundMatch to identify other tracks in the library most like your top choice.
Continuum™ SoundMatch is available for all Continuum users, from brand managers, to video editors, to agency partners, simplifying content creation across the entire enterprise. By using SoundMatch, you can find music for any piece of brand content at the click of a button.
How Continuum™ SoundMatch works
Here’s how to use our Continuum™ SoundMatch music similarity search tool. When you’re ready to search for a track, navigate to the ‘Catalog Search’ section on your custom Continuum dashboard. Here you’ll find all music available in the catalog, curated playlists for your brand and options to search for music using keywords and filters including genre, mood and tempo.
Providing a reference track: Click on the Continuum™ SoundMatch icon, which will allow you to type in an artist, album or song for the AI to use as a reference. You can also upload an mp3 to begin your search. For this demonstration, we’re looking for Continuum tracks that are similar to “Can I Call You Tonight?” by Dayglow. Listen to the reference track below:
Discovering similar music: In an instant, Continuum™ SoundMatch will return search results for tracks that are similar to your reference track. You can stream the results and narrow even further with filters. Click on the SoundMatch icon next to any track to discover even more music like it within the Continuum library. For our demonstration, the tool provided music options that have the cool, confident and upbeat feel, indie style, modern instrumentation and distorted vocal style of our Dayglow reference track. Let’s listen to some of the search results from Continuum:
Download and use music in your content: Once you’ve found a track you like, you can favorite, add to a playlist, download and use that track in any brand content covered by Continuum’s broad, perpetuity blanket license. Touchpoints include social media, influencer content, radio, podcasts, sponsorships and more.
The benefits of AI music similarity search
Continuum™ SoundMatch solves for many challenges that come with curating on-brand, safe-to-use music for brand content and communications.
Expediting music search: With the speed and efficiency of AI analysis, Continuum™ SoundMatch expedites the often cumbersome process of searching for music that is on-brand, flexible and safe-to-use.
Team productivity: Continuum™’s user-friendly interface allows team members across the entire enterprise to discover music for their brand. It’s a helpful tool for music novices who may not know which tempo or instruments they’re looking for, but know the artist or song they want to emulate in their brand’s content.
Cultural relevance: By sourcing music that is similar to trending tracks on platforms such as TikTok, brands can more deeply resonate with the culture.
Connecting with your audience: Through Continuum™ SoundMatch, marketers can utilize valuable audience insights as they relate to music. For example, if a brand’s primary consumer is Gen Z teens, SoundMatch can be used to search the Continuum™ library using music that aligns with Gen Z listening preferences. This can support informed creative choices that measurably impact KPIs.
As sonic branding evolves, we want to make it easier for brands and agencies to level up their content with music and sound. With the power of AI, Continuum™’s SoundMatch tool is helping marketers face sonic challenges head on.
To get started on Continuum™ or learn more about the platform, request a demo below.
