Made Music Studio and Sentient Decision Science to Showcase Sonic Branding Research at TMRE 2024
For nearly 10 years, Made Music Studio and our audio research partners at Sentient Decision Science have brought powerful data and innovation to the world of Sonic Branding. Our sonic testing solution, SonicPulse® has resulted in an EXPLOR Award for research innovation and trusted insights for brands including AT&T, Lexus, General Mills and American Express. Up next: we’re bringing our incredible partnership to the stage next month at TMRE!
TMRE: The Marketing Research Event has brought together some of the world’s most innovative consumer insights leaders and creative thinkers to share emerging trends and expertise. The three-day event takes place December 3-5 at Loews Sapphire Falls Resort in Orlando, Florida.
Made Music Studio and Sentient Decision Science join a lineup featuring thought leaders from Procter & Gamble, Google, PepsiCo, Marriott International, Microsoft, Adobe, Nissan, The Hershey Company, The New York Times and more.
TMRE: The Marketing Research Event 2024
During our joint session, Made Music’s Lauren McGuire (President) and Sentient’s Aaron Reid, Ph.D. (Founder & CEO) will share insights on how data and audio can come together to create a powerful brand story. We’ll share research findings on how Sonic Branding can supercharge advertising creative, with real-world examples from some of the world’s top brands.
Read more about our session below, including what takeaways attendees can look forward to. Will we see you there?
About the Session:
Amplifying Brand Power: How Sound Captures Attention and Drives Lasting Impact
Track 7: Current & Future Consumer Trends
Date: Tuesday, December 3rd, 2024
Time: 2:20 – 2:50 p.m.
Speakers:
Aaron Reid, Ph.D., Founder & CEO, Sentient Decision Science
Lauren McGuire, President, Made Music Studio
Topic:
Sound has incredible power to capture our attention, evoke emotion, trigger memories, and influence our behavior. From the jingles that get stuck in our heads to the iconic sound bites that immediately bring a brand to mind, sonic elements are deeply embedded in our everyday experiences. In today's crowded marketplace, brands strive to stand out and make a lasting impression. While visual elements like logos, typography, and color schemes are often emphasized, sound plays an equally crucial and often underappreciated role in defining brand identity.
Join CEO Dr. Aaron Reid of Sentient Decision Science and President Lauren McGuire of Made Music Studio for an illuminating session on the transformative power of sound in advertising. Discover compelling evidence on how integrating sound into your creative can significantly enhance your ad’s breakthrough potential. Through real-world industry examples, you'll witness the cutting-edge application of Emotion AI in analyzing and measuring emotional responses to various sounds. Learn how this behavioral science technology enables brands to refine their audio elements for maximum emotional impact and lasting brand resonance.
Key Takeaways:
Discover how Emotion AI can be leveraged to measure and amplify the emotional impact of sound in your advertising campaigns.
Learn strategies to harness audio for capturing attention and forging deeper connections with your audience.
Explore best practices and case studies that highlight successful sonic branding strategies.
Explore the full TMRE: The Market Research Event 2024 agenda, and reserve your passes to attend the event in Orlando, Florida: https://informaconnect.com/tmre/
