Oops. We crashed a World Cup commercial: Sonic Branding at its finest

In the year since we helped our friends at Univision create a successful new sonic identity its sonic logo has become a memorable and culturally relevant connection between the brand and its audiences. Rolled out consistently and strategically on their TV networks, radio stations, and as part of their news and sportscasts, the Univision notes are already so recognizable, that Hyundai knows you might want to watch out for the Univision Deportes theme if you want to avoid spoilers for your favorite World Cup game.

Unaided, sonic-only brand recognition in only one year is what we aim to deliver.

Pay attention at second :14 of the funny Hyundai spot above. Luckily, we were not the ones responsible for spoiling the score. Sonic branding at its finest.

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