Dine With Design Work lunches usually connote a spread of mediocre sandwiches or an underwhelming salad. But what if every once in a…
SXSW 2018 This year SXSW showcased a wide range of activations that emphasized the powerful role of sound in experiences. Sony Wow…
Sonic Branding Agency Founder Has Ear-Catching Ideas for the New York City Subway Check out Darryn King’s feature for Forbes on Joel Beckerman’s “ear-catching ideas for the New York City subway”: “Frankly, the…
How a Sonic Branding Agency Made Nissan’s Electric Vehicles Sing Check out Made Music Studio’s Danielle Venne speaking on our work with Nissan: Watch “How Silent Electric Vehicles Get Their…
President, Lauren McGuire, Talks the Importance of Sonic Branding and More Check out Katie Richards’ article at Adweek, featuring insight from Made Music Studio’s president, Lauren McGuire: “If music creates emotion,…
VP Director of Biz Dev, Kristen Lueck at TEDx on Sound Strategy and Sonic Branding Check out Made Music Studio’s VP, Director of Business Development and Partnerships, Kristen Lueck speaking at TEDx for EAE Business…
Experience Design: The Next Frontier for Sonic Branding Originally published on SmartUp “The Innovation Hub”. Story by Jonathan Littman and Susanna Camp. The usual suspects rendered the expected…
Can Sound Make the Healthy Choice the Easy Choice? Twist, pop, Ahhhhhhhh. When craving a sweet and refreshing Snapple, all that stands in your way is a simple twist of…
Innovation Inspiration from The Summit I had the privilege of attending the inaugural AT&T Business Summit. The goal of The Summit, according to Thaddeus Arroyo,…
Designing the Sound of Safety by Brian Scherman, VP, Executive Music Producer + Director of Sonic Design I recently had the pleasure of speaking…