sonic
branding
What does it mean for a Sonic Branding Agency to be “Born from Entertainment”?
Entertainment brands are intrinsically built to be noticed, remembered and loved. They create deeper emotional connections because they treat their customers like audiences. We at Made Music Studio believe all brands have the ability to generate that same excitement, passion and loyalty through strategic use of music and sound.
Over 25 years ago, Made Music Studio began scoring for film and television, steeping our roots in creating thematic, iconic work. Recognizing the need to help brands tell their stories in the creative model of a ‘score’, our pioneering work in the world of Sonic Branding began.
In an era when attention is ever-fleeting, we bring deeply creative and research-backed expertise to the development of music and sound. Through our strategic approach, we get results for your brand — whether that’s reaching Gen Z, boosting recall or increasing brand awareness.
Culturally connected, our work moves people in meaningful ways at every interaction with our clients’ brands — be it in advertising, physical spaces, products, experiences, devices and apps, digital and social and more.
People don’t buy products or services, they buy how products and services make them feel. That’s where we come in. We turn consumers into fans.
We measure the effectiveness of your Sonic Branding against three key areas:
Is it iconic? We create music and sound that is differentiated, distinct and will stand the test of time.
Is it scalable? From broadcast to physical spaces, products to TikTok — we provide bespoke solutions that help your brand show up wherever your consumers are.
Is it flexible? Our strategic design approach ensures your Sonic Branding can flex into a vast array of emotional territories.
We’re in a truly audio-first era, and this comes to life in the strategy work we do to help our clients own their spaces in meaningful ways. What would it mean in the current climate to own the sound of safety; of innovation; of trust? Our Sonic Branding work, informed by our SonicPulse® research with our partners at Sentient Decision Science, makes owning these emotions possible.