Sonic Branding Agency Founder Has Ear-Catching Ideas for the New York City Subway

Check out Darryn King’s feature for Forbes on Joel Beckerman’s “ear-catching ideas for the New York City subway”:

“Frankly, the sound when you swipe the card and you’re successful sounds exactly the same as when you fail,” he says. “You’ve got to look at the screen every time you swipe or risk bumping into the bar. If it was simply a different sound, people would save their legs. There are so many simple things that would have been so easy for them to do, that wouldn’t have cost them a nickel more, but they weren’t thinking about it on a human level.”

Read more at Forbes

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