Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
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We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Engage Your Senses: 3 Ways to Define Your Sonic Identity
Want to bring your brand to life through sonic branding, but are finding…
Cut the Noise: "But What Will the Clients Say?"
Though it’s easy to assume so, we didn’t join the 4-day week to get more time off.…
Sonic Branding: 5 Questions to Ask During the Creative Process
I love asking questions. I’ve found that if you really want to get to…
3 Things You'll Learn from the Sonic Branding Process
So you’re deciding whether to stop worrying and embrace…
3 Areas Where Marketers Should Embrace Sonic Branding
Some have said that 2020 was the year of audio for brands. A few fast-movers seized the moment in the…
Building Brand Love with Sonic Branding: 3 Things to Consider
More than ever, companies that have established themselves visually, verbally…
The Road Back from Remote: Paving the Path to Richer Brand Experiences
COVID-19 has created change on both a micro and macro level – from how we communicate with each other on…
Emotional Intelligence: The Silver Lining Your Brand Needs Right Now
Have you noticed anything different about your LinkedIn feed lately? The usual…
The Sonic Branding Process: Getting Started
As the demand for sonic branding grows, so do the questions around how a global sonic studio like Made Music…
The Power of Sonic Branding Strategy as We Reopen Economies
Last month, Made Music Studio president, Lauren McGuire had the pleasure of chatting with Peter C. Evans of Platform Strategy…
Addressing Today’s Top Brand Challenges With Sonic Identity
The bar for brand experience has never been higher. Today, marketing and customer experience leaders are in pursuit of the…
Building Brand Love in a Swipe Left World
I’m fascinated by Tinder. 1.4 billion swipes per day. Talk about tapping a market. I can’t help but think about…
Can customers identify your brand with their eyes closed? The strategy behind the sound
“Can customers identify your brand with their eyes closed?” It’s a question posed in the popular blog Marketing Profs about…