Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
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We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
How We Made The Transformation From Man Made Music To Made Music Studio
Last month, we (re)-introduced Made Music Studio to the world. Our founder Joel Beckerman, shared with Advertising Week’s AW360 his…
Joel Beckerman Elected as New Writer Member to ASCAP Board of Directors
A million congratulations to Joel Beckerman for being elected as a new writer member to ASCAP’s Board of Directors. “ASCAP…
Made Music Studio’s Joel Beckerman on Creating Political Soundtracks for CBS News, Hillary and Trump
Check out Diane Clehane’s interview with Joel Beckerman: Believe it or not, Joel’s work is just as far reaching and…
Meet the Guy Who Decides What a Brand Sounds Like
Check out the Forbes video feature on Joel and Made Music Studio…
The Sound of Food and Dining (aka “That Meal Sounds Delicious!”)
Quick quiz: What national casual dining chain restaurant comes to mind when you hear…
Joel's 3 Most Anticipated Talks at PromaxBDA The Conference 2015
This June in Los Angeles, PromaxBDA will once again present “The Conference” – a unique gathering of industry professionals to…
8 Examples of the Glut of Sonic Trash
Sounds that don’t ring true, benefit you, or help you understand how to get…
How Sound Could Fix the Most Alarming Problem with Health Care
There’s a danger plaguing hospitals and clinics around the country: sound. It could be…
The Sonic Boom: Join the Movement
It’s been a whirlwind of a week for the launch of The Sonic Boom: How Sound Transforms The Way We…
Made Music Studio Founder Joel Beckerman Named Among 1,000 Most Creative People In Business by Fast Company
Joel Beckerman has been selected by Fast Company, the world’s leading progressive business media brand, as one of the Most…