Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
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We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
BrandTok: How to Create a Sonic Branding Strategy for TikTok
Sometime in 2019, we were working with a retail brand interested in boosting their…
When a Classically-Trained Musician Met the World of Sonic Branding
March 9th, 2020 marked the last day of my working musician’s life as I…
Making Of: How John Legend's Version of a U2 Classic Came to Life for MLK Tribute
It’s never felt like a more important time to remind the world of Dr. Martin Luther King, Jr.‘s leadership of…
Joel Beckerman Elected as New Writer Member to ASCAP Board of Directors
A million congratulations to Joel Beckerman for being elected as a new writer member to ASCAP’s Board of Directors. “ASCAP…
Exploring the Roots and Evolution of American Country Music - The Carter Family: Innovators or Aggregators?
I’d like to explore the idea that musical styles evolve and adapt in response to their surroundings. Economics, new technologies, and social factors change the…
Audio Gear Review: Eventide Mixing Link
(Image courtesy of Eventide) I’ve been working for the last few months with a great up and coming Soulful Hard…
Behind the Banjo: The Most “American” Instrument
What if I told you that the most influential and important instrument to the history of American music is the…
Wanna Write a Hit Song?
What makes a song a hit?* What are the magical elements – including melody, arrangement, hook, lyrics and voice –…
2014 DJ Olympics Results Announced: Who won gold?
Most water-cooler conversations this week are centered around the last few events of the 2014 Olympics in Sochi. At Made…
Jon Batiste and Stay Human Bring Down The House at Made Music Studio Primetime Salon
A group of industry professionals, tastemakers, and music lovers assembled to hear Jon Batiste and Stay Human play the Made…