Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started

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We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.

Kevin Perlmutter 8/10/18 Kevin Perlmutter 8/10/18

Shoplifting and Silence at Amazon Go

Amazon Go is here. One of the biggest tech stories of the year, with far reaching news coverage and of…

Maya Friedman 10/24/16 Maya Friedman 10/24/16

Talk of e-commerce experiences often involves a smattering of familiar…

Joel Beckerman 5/19/15 Joel Beckerman 5/19/15

The death knell for shopping malls was right there in the name. No one…

Made Music Studio 5/30/14 Made Music Studio 5/30/14

Last weekend, I found myself standing in line in front of a retail store that I hadn’t been to since I was 8 years old. It…