Sonic Branding 101: 10 Must-Read Articles to Build Your Knowledge
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
5 Expert Tips for Using Your Sonic Logo in Advertising Campaigns
Learn how to maximize the impact of your sonic logo across advertising campaigns, social media and more with these five expert tips.
A Music Platform for Marketing Teams: The Tool You Never Knew You Needed
The right music can make your marketing more effective and drive conversions. See how a custom music platform reduces risk and makes campaigns unforgettable.
Kroger Unveils Its Heartwarming Holiday Campaign
Kroger continues their holiday storytelling tradition with “Operation: Gingerbread,” a campaign created in partnership with the USO.
Making Of: The Sonic World of So Delicious Dairy-Free
We partnered with Danone to create a sonic identity system for So Delicious, one that could reach Gen Z and lead to long-term brand growth. Music Producer Broox Carmona shares how we did it.
Blooloop: Lost Shtetl Museum Opens in Lithuania, Featuring Multisensory Experience Design by RAA and Made Music Studio
The newly opened Lost Shtetl Museum combines architecture, visuals and sonic design to invite visitors to step into a lost community.
Global Sonic Branding Agency Made Music Studio Ranks No. 21 on Indie Agency News’ Top 40 Weirdos, Misfits & Underdogs
Made Music Studio has been honored on Indie Agency News’ Top 40 Weirdos, Misfits & Underdogs — a list of people and agencies who approach business differently.
Here’s What’s Missing From Your Audio Content Marketing Strategy
See how Continuum centralizes, scales and powers your audio content marketing strategy across channels and geographies.
Playlist: What’s the Story Now? A Cure for Oasis Withdrawal
Oasis’s 2025 reunion tour took stadiums by storm. If you’re looking to dive into more Britpop artists, we have a playlist just for you.
Music Licensing Explained: A Beginner’s Guide for Brand Marketers
Not sure which music licenses you need for your marketing campaigns? Our beginner guide breaks down the five most popular licenses, why they matter and how to get them.
Sentient Decision Science and Made Music Studio to Spotlight New Sonic Branding Metrics at ESOMAR Congress 2025
Audio research is a must when it comes to creating a powerful sonic identity. Made Music Studio and Sentient Decision Science will take the stage at ESOMAR Congress to share why.
Creative (Re)discovery: The Art of Making Music the Old-Fashioned Way
Even full-time musicians can find it challenging to discover new sounds or ideas. Here’s how Made Music Studio’s Executive Creative Director Danielle Venne rediscovered her creative spark.
How Music Curation Services for Brands Can Save Time and Money
Savvy brands are embracing sonic branding and curating music to reflect their brands. See how music curation services are helping them save time and money.
Ten Years of ‘Sonic Boom’: A Q&A with Made Music Studio Founder Joel Beckerman
We sat down with MMS Founder + CEO Joel Beckerman to reflect on his book ‘The Sonic Boom,’ ten years later.
Made Music Studio’s Joel Beckerman to Share Sonic Branding Insights at the Fast Company Innovation Festival 2025
Made Music Studio’s Joel Beckerman will join 2025’s Fast Company Innovation Festival to discuss the state of sonic branding.
Pillsbury Shortlisted x3 at the Transform Awards North America, Including Best Audio Brand
Pillsbury’s sonic identity, created by Made Music Studio, has been shortlisted for Best Audio Brand at the Transform Awards North America 2025.
DesignRush: Zocdoc and Made Music Studio Talk Sonic Branding Strategy
Sonic Branding is now an essential part of a brand toolkit. Zocdoc and Made Music Studio share the strategy behind sonic branding with DesignRush.
From Intern to ECD: 5 Tips for Turning a Summer Internship Into a Career
Made Music Studio’s current executives and former interns share their experiences, lessons learned and advice for interns looking to make an impact.
Pass the Aux: Choosing the Right Song in Advertising
Marketers’ choice of music can make or break an ad. Our sonic branding experts break down the options, from music licensing to original songs.