Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
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We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Oops. We crashed a World Cup commercial: Sonic Branding at its finest
In the year since we helped our friends at Univision create a successful new sonic identity its sonic logo has…
Weather Permitting: A Case Study in Music Supervision
“It’s raining, it’s pouring, the old man is…” listening to Elliott Smith? What is it about rainy days that evoke…
"We've Got You Covered" Playlist for Cinco De Mayo
If you’re having a fiesta at su casa tonight, you could go with a traditional tequila-themed playlist for Cinco De Mayo.…
Recess Recall: What Sounds Resonate With Kids?
I have never seen the movie Frozen, nor actually heard the recorded song, and yet I can’t stop singing “Let…
Patatap Turns Your Computer Keyboard Into a Virtual Instrument
File this under the “why didn’t anyone think of this earlier?” category. Patatap is a virtual instrument with accompanying graphics…
Vanity Fair/60 Minutes Poll on Music Reveals Decade With Worst Music & More
This past week, Vanity Fair/60 Minutes polled 1,017 adults ages 18 and older around the country to get their thoughts…
New Trend: 4 Apps that Turn Sound and Music Into An Experience
Music streaming and discovery apps are so commonplace, it’s hard to know where to start. With all the big players…
2014 DJ Olympics Results Announced: Who won gold?
Most water-cooler conversations this week are centered around the last few events of the 2014 Olympics in Sochi. At Made…
The Love Frequency: Valentine’s Day at Made Music Studio
It wouldn’t be Valentine’s Day at Made Music Studio without a mention of 528Hz – or “the love frequency,” as…
Jon Batiste and Stay Human Bring Down The House at Made Music Studio Primetime Salon
A group of industry professionals, tastemakers, and music lovers assembled to hear Jon Batiste and Stay Human play the Made…