Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started

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We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.

Kevin Perlmutter 1/14/15 Kevin Perlmutter 1/14/15

5 Ways the Power of Sound Tackles Top Brand Challenges

Steve Martin did a bit in his early stand-up routines where he talked about buying a new stereo system to…

Made Music Studio 1/7/15 Made Music Studio 1/7/15

I don’t need to be a mind-reader to know that many of the resolutions put forth to better ourselves this…

Made Music Studio 9/17/14 Made Music Studio 9/17/14

Let’s face it. New York City is just too darn loud (see: The Pinheads performing Huey Lewis in Back to the Future). It’s…

Made Music Studio 5/30/14 Made Music Studio 5/30/14

Last weekend, I found myself standing in line in front of a retail store that I hadn’t been to since I was 8 years old. It…

Made Music Studio 5/13/14 Made Music Studio 5/13/14

“Can customers identify your brand with their eyes closed?” It’s a question posed in the popular blog Marketing Profs about…