Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
The Gap is Gone: Sound in the New VR Frontier
Why VR? What’s the fascination with Virtual Reality? Until you’ve tried it for yourself it’s hard to appreciate why strapping…
VR: Needs Great Storytelling, Visuals and Sound
Why Sound Is an Immutable Ingredient for Great Storytelling Virtual reality and augmented reality have become resident buzzwords, first in…
Building Brand Love in a Swipe Left World
I’m fascinated by Tinder. 1.4 billion swipes per day. Talk about tapping a market. I can’t help but think about…
Our End of the Year Insights with Predictions for 2016
As we head into 2016, people are more connected to their media and technology than ever before and the Made…
Igniting the Senses in Branded Spaces
What are the best ways to ignite peoples’ senses in branded spaces? That’s the question that we — Carey and…
Infographic: Killing You Loudly
How Hospital Noise Can Sabotage Care Hospitals are a place you go to heal, but their sonic environments can hurt…
Making Life Better with Sound
Sound has tremendous impact on us, whether we consciously recognize it or not. It can pique our interest and it…
The Secret Link Between Our Senses
If you had to give up one of your five senses, which would it be and why? It’s a question…
The Sound of Food and Dining (aka “That Meal Sounds Delicious!”)
Quick quiz: What national casual dining chain restaurant comes to mind when you hear…
Facing the Music as a Brand Strategist
I can’t play a note. I can’t keep a beat. While after-work karaoke was fun at my last job, it’s…
How Tiny Music Can Create Big Connections
Tiny Music: The navigational sound that is our co-pilot on the journey through digital…
How Sound Can Create the Ultimate Retail Experience
The death knell for shopping malls was right there in the name. No one…
Virtual Reality
Why VR? VR is the first wholly new form of media to emerge since 1910. Where film was about manipulating…
The (Life and Death) Power of Sound
The way sound affects us is largely unconscious. That’s the way we’re built. But this often means we skirt over…
Follow-up to How Sound Could Fix the Most Alarming Problem with Health Care
Last month, Joel Beckerman, Made Music Studio’s founder, wrote about using sound as a solution to solve the alarm fatigue…
How to Use Music to Organically Bridge Cultures
Music can be the best way to bridge cultures when allowed to truly be a bridge. Fifteen years ago the…
The Power of Sound in Education: How Music Can Help Students Learn
Made Music Studio has worked on a number projects revolving around education, targeting youth ranging in age from early childhood…
How Sound Could Fix the Most Alarming Problem with Health Care
There’s a danger plaguing hospitals and clinics around the country: sound. It could be…