Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Building Brand Love with Sonic Branding: 3 Things to Consider
More than ever, companies that have established themselves visually, verbally…
Born from Entertainment: Sonic Branding as a Storytelling Tool
Alfred Hitchcock’s Psycho. One of the most acclaimed films of the 20th century.…
You Are Here: The Power of Sonic Branding in Physical Spaces
Live music was always the reason I wanted to move to New York…
The Road Back from Remote: Paving the Path to Richer Brand Experiences
COVID-19 has created change on both a micro and macro level – from how we communicate with each other on…
Emotional Intelligence: The Silver Lining Your Brand Needs Right Now
Have you noticed anything different about your LinkedIn feed lately? The usual…
The Sonic Branding Process: Getting Started
As the demand for sonic branding grows, so do the questions around how a global sonic studio like Made Music…
New Audio Research: The COVID-19 Effect on Sonic Branding
There have been many articles noting the “sameness” of pandemic underscores in advertising. A recent article from the Wall Street Journal…
The Power of Sonic Branding Strategy as We Reopen Economies
Last month, Made Music Studio president, Lauren McGuire had the pleasure of chatting with Peter C. Evans of Platform Strategy…
Sound Data: Sonic Branding Research on Top Car Companies
Data is sexy… People look to good data to help them…
Sonic Branding in the Age of COVID-19
We spend a lot of time thinking about using music and sound to tell stories; how…
How Sonic Branding Transforms Brand Experience
Technology now touches almost every experience we have. Smart tech is increasingly how brands target, find and captivate us, which makes…
Shoplifting and Silence at Amazon Go
Amazon Go is here. One of the biggest tech stories of the year, with far reaching news coverage and of…
VP Director of Biz Dev, Kristen Lueck at TEDx on Sound Strategy and Sonic Branding
Check out Made Music Studio’s VP, Director of Business Development and Partnerships, Kristen Lueck speaking at TEDx for EAE Business…
Experience Design: The Next Frontier for Sonic Branding
Originally published on SmartUp “The Innovation Hub”. Story by Jonathan Littman and Susanna Camp. The usual suspects rendered the expected…
Can Sound Make the Healthy Choice the Easy Choice?
Twist, pop, Ahhhhhhhh. When craving a sweet and refreshing Snapple, all that stands in your way is a simple twist of…
Addressing Today’s Top Brand Challenges With Sonic Identity
The bar for brand experience has never been higher. Today, marketing and customer experience leaders are in pursuit of the…
Assembly Line to Playground: Sonic Branding in Retail
Talk of e-commerce experiences often involves a smattering of familiar…
Are Brands Neglecting the Most Intuitive Sense?
Intuitive. It’s become an overused word at this point, don’t you think? Simply being visually intuitive is no longer enough. It’s…