Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
#TBTPlaylist: Famous Samples
Welcome to our latest #TBTPlaylist. We made a playlist that showcases fun tracks that sample famous songs. Listen and see…
The Art of Time Traveling (With Sound)
There’s one sound that evokes the warmest memories in me. Even more than a particular taste or smell, this sound…
Songs That Stick With You
Music is a part of all our lives; it surrounds us. This is obvious, but have you ever stopped to think…
Behind the Banjo: The Most “American” Instrument
What if I told you that the most influential and important instrument to the history of American music is the…
The City That’s Never Silent
Let’s face it. New York City is just too darn loud (see: The Pinheads performing Huey Lewis in Back to the Future). It’s…
#TBTPlaylist: Fun Covers
Welcome to our latest #TBTPlaylist. It’s great to listen to classic songs, but it puts a fresh spin on them to…
Sound for Cinephiles: Using Sound and Music in Movies
Movies are captivating – a powerful tool that can transport you to any time, in any location, in any world.…
#TBTPlaylist: "1977"
We’re bringing a new dimension to #TBT (Throwback Thursday) with #TBTPlaylists. This week, our music supervisor Kristy Zeigler put together…
Audio Gear Review: Placid Audio Copperphone Mic
We’re often called upon here at Made Music to craft iconic and ownable sounds for Brands and Networks. To that…
Wanna Write a Hit Song?
What makes a song a hit?* What are the magical elements – including melody, arrangement, hook, lyrics and voice –…
Creative Re-Make of Made Music Studio's AMHQ Theme Song on The Weather Channel
Early this morning, YouTube sensation Dan Newbie appeared on The Weather Channel’s AMHQ to present his re-imagined version of the AMHQ…
Made Music Studio July 4th Playlist
With any playlist, rule number one is know your audience. Fourth of July parties tend to be large groups of…
Sonic Seasoning explains the airplane-tomato juice phenomenon
The In-Flight Tomato Juice Mystery Decoded Ever been on a flight and felt like ordering a tomato juice? You’re not alone.…
Immersive Theater Brings Audiences Center Stage
Imagine waking up to find yourself on a deserted island. You’re standing on a small piece…
Oops. We crashed a World Cup commercial: Sonic Branding at its finest
In the year since we helped our friends at Univision create a successful new sonic identity its sonic logo has…
Waiting for Elsa: How Sound & Music Can Enhance the Waiting Experience for your Customers
Last weekend, I found myself standing in line in front of a retail store that I hadn’t been to since I was 8 years old. It…
Weather Permitting: A Case Study in Music Supervision
“It’s raining, it’s pouring, the old man is…” listening to Elliott Smith? What is it about rainy days that evoke…
Can customers identify your brand with their eyes closed? The strategy behind the sound
“Can customers identify your brand with their eyes closed?” It’s a question posed in the popular blog Marketing Profs about…